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© 2019 by Sarah Maxell Crosby. Created with Wix.com

About Me

As the digital strategy lead for a university fundraising team, I develop strategies and manage implementation for web, social, and email marketing. My biggest project to date, our campaign website, saw 400% ROI after eight months.

Previously, I was the UX team lead and content strategist for the university web team. In that role, I oversaw content strategy, user experience, accessibility, and support for more than 200 client sites across the institution.

 

I especially enjoy information architecture, close collaborations with developers, and leading workshops on topics such as user-centric writing, editing for the web, and creating accessible content.

 

Before finding my current focus, I visited the career buffet, racking up experience in event marketing, PR, recruiting, video production, and independent film.

Have questions? Interested in working together?